OG Images for Case Studies
Case studies are some of the highest-converting content a company can produce, but they are also some of the most under-shared. One reason is that the default OG image for a case study page is often just a generic company logo or a blank card. When your case study has a compelling preview image that hints at real results, people are far more likely to click through from a LinkedIn post or a sales email.
Highlight the key metric in the preview image
The most powerful thing about a case study is the result. Whether it is a 3x increase in conversion rate, a 40% reduction in churn, or $2M in saved costs, that number should be front and center in your OG image. When someone sees a social card that says '3x conversion increase for Acme Corp,' it immediately communicates value and credibility. This is much more effective than a generic 'Case Study: Acme Corp' title that gives no reason to click. OGImagen lets you include dynamic text like metrics and company names directly in the generated image.
Feature the customer's brand alongside yours
Case studies are inherently about two brands: yours and your customer's. Including both logos in the OG image signals legitimacy and makes the customer feel valued when they see you promoting the story. It also increases the chance that the customer's team will reshare the case study, since their brand is visually represented. This co-branding effect is subtle but meaningful for distribution. You can upload your customer's logo to OGImagen and have it placed naturally within the generated image composition.
Design for the LinkedIn audience specifically
Case studies get shared on LinkedIn more than almost any other platform. The people seeing them there are often decision-makers evaluating solutions, which makes the OG image effectively a sales asset. LinkedIn's card format gives you a large image area to work with, and posts with strong visual cards consistently outperform those with plain text links. Since LinkedIn is where your highest-intent audience lives for B2B case studies, it makes sense to optimize the image dimensions and content specifically for that platform's display. OGImagen generates LinkedIn-optimized variants alongside standard OG and Twitter formats.
Create a consistent visual series for your case study library
Companies that publish case studies regularly benefit from a recognizable template. When all your case studies share a visual style in their OG images, it builds a library effect where each new addition reinforces the others. Someone who clicked on one case study and found it useful will recognize the same visual pattern when they see another one shared weeks later. This serial consistency is hard to maintain if you are manually designing each image, but straightforward when you use a style preset in OGImagen and just swap out the title, metric, and customer logo for each new study.
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