Create LinkedIn Preview Images That Look Professional
LinkedIn is where your content gets judged by professionals who scroll fast and click selectively. A sloppy link preview image signals low effort, and in a feed full of polished corporate content, that is a death sentence for engagement. Getting your LinkedIn OG images right is surprisingly straightforward once you understand the platform's quirks.
LinkedIn's Unique 1200x627 Aspect Ratio
LinkedIn uses a slightly different aspect ratio than the standard 1200x630 OG image, coming in at 1200x627 pixels. While three pixels might sound trivial, it can cause subtle cropping artifacts if your text or logo sits right at the bottom edge of a standard OG image. Most people never notice because LinkedIn is forgiving about it, but if you are placing important elements near the border, those three pixels matter. OGImagen generates a dedicated LinkedIn variant at the exact right dimensions so you never have to worry about edge cropping.
Design Choices That Resonate With Professional Audiences
LinkedIn's audience skews toward business professionals, which means your card design needs to match that context. Overly playful designs with bright neon colors or meme-style layouts might work on Twitter but fall flat on LinkedIn. Clean typography, muted but confident color palettes, and clear hierarchy perform best. Think about what would look good as a slide in a conference presentation, because that is roughly the visual standard LinkedIn users expect from shared content. Company branding should be visible but not overwhelming, typically a small logo in the corner rather than a full-width banner.
How LinkedIn Caches and Refreshes Link Previews
LinkedIn's cache for link preview data is notoriously sticky. Once LinkedIn scrapes your page and stores the OG image, updating it requires an explicit cache clear through LinkedIn's Post Inspector tool. This catches a lot of developers off guard when they update their OG tags and the old image keeps appearing. The Post Inspector at linkedin.com/post-inspector lets you re-scrape any URL on demand, and you should always run your links through it after making changes. If you are deploying a new site, consider having your OG images finalized before sharing any links, because first impressions on LinkedIn are hard to undo.
Article Posts vs. Link Posts and Image Handling
LinkedIn treats article posts and link posts differently when it comes to image display. When you share a link, LinkedIn pulls the OG image and renders it as a card with your title and description underneath. But if you write a native LinkedIn article, you control the hero image separately and it displays at a different size. Many marketers share blog posts as links, which means the OG image is the only visual element they can control. Making that image do double duty as both an attention-grabber and a content summary is the key to high-performing LinkedIn link shares. Include your article's main takeaway or a compelling stat directly in the image.
Generate your OG image in seconds
Paste a title, pick a brand color, and get production-ready social cards for every platform — with framework-specific meta tag snippets included.
Create LinkedIn OG Images